What instrument is this?

[JButky]

I've heard the same sound used in a few tv shows. Can anyone tell me what instrument is it?
Here's a sound clip: http://www.zshare.net/audio/76955552f6f68a15/

That would be a duduk...

Here's a longer sample..
http://zangezur.tripod.com/music/coolwind.mp3

[Samhuges]

It is Armenian duduk. I have personally own one by amazing Armenian master. Duduk is interesting instrument with depressive timbre, common tuned to A. There are also a huge traditional modifications like A Bass duduks, tenor and piccolo. For more info you can visit https://ethnictune.com/discuss/, there a lot of stuff regarding Armenian instruments and duduk.